{"id":3524,"date":"2020-06-15T15:49:19","date_gmt":"2020-06-15T15:49:19","guid":{"rendered":"http:\/\/buyingfacilitation.com\/blog\/?page_id=3524"},"modified":"2024-02-23T19:38:43","modified_gmt":"2024-02-23T19:38:43","slug":"dirty-little-secrets-why-buyers-cant-buy-and-sellers-cant-sell-and-what-you-can-do-about-it","status":"publish","type":"page","link":"http:\/\/buyingfacilitation.com\/blog\/dirty-little-secrets-why-buyers-cant-buy-and-sellers-cant-sell-and-what-you-can-do-about-it\/","title":{"rendered":"Dirty Little Secrets: Why buyers can&#8217;t buy and sellers can&#8217;t sell and what you can do about it, by Sharon-Drew Morgen"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft wp-image-3525 \" src=\"http:\/\/buyingfacilitation.com\/blog\/wp-content\/uploads\/edd\/2020\/06\/Dirty-Little-Secrets.jpg\" alt=\"\" width=\"151\" height=\"201\" srcset=\"http:\/\/buyingfacilitation.com\/blog\/wp-content\/uploads\/edd\/2020\/06\/Dirty-Little-Secrets.jpg 375w, http:\/\/buyingfacilitation.com\/blog\/wp-content\/uploads\/edd\/2020\/06\/Dirty-Little-Secrets-225x300.jpg 225w\" sizes=\"(max-width: 151px) 100vw, 151px\" \/>\t<form id=\"edd_purchase_3523\" class=\"edd_download_purchase_form edd_purchase_3523\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart button dark-gray edd-submit\" data-nonce=\"9cfcc9320b\" data-timestamp=\"1775390407\" data-token=\"9f46609886090e7276f11ff4f799539c9a32edfc3a07dabfa6ee87f0f3844b9f\" data-action=\"edd_add_to_cart\" data-download-id=\"3523\" data-variable-price=\"no\" data-price-mode=single data-price=\"9.99\" ><span class=\"edd-add-to-cart-label\">&#36;9.99&nbsp;&ndash;&nbsp;Purchase Ebook<\/span> <span class=\"edd-loading\" aria-label=\"Loading\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js button dark-gray edd-submit\" name=\"edd_purchase_download\" value=\"&#036;9.99&nbsp;&ndash;&nbsp;Purchase Ebook\" data-action=\"edd_add_to_cart\" data-download-id=\"3523\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"http:\/\/buyingfacilitation.com\/blog\/checkout\/\" class=\"edd_go_to_checkout button dark-gray edd-submit\" style=\"display:none;\">Checkout<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tAdded to cart\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"3523\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"edd_redirect_to_checkout\" value=\"1\">\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_3523-->\n\t\n<p style=\"margin-top: 27px;\"><em>After completing the purchase, you will receive an email with the link(s) to download your purchase(s). Please click the &#8220;Return to Merchant&#8221; button inside PayPal to return to this website.<\/em><\/p>\n<p>What is stopping you from closing all of the sales you deserve to close?<br \/>\nHint: it&#8217;s not you, not your solution, and not the buyer.<\/p>\n<p>It&#8217;s the sales model itself.<\/p>\n<p>Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 &#8216;dirty little secrets&#8217; that are part of the sales model that actually prevents buyers from buying.<\/p>\n<p>&#8220;Dirty Little Secrets: why buyers can&#8217;t buy and sellers can&#8217;t sell and what to do about it&#8221; breaks down the entire buying decision process, and offers a complete understanding of how buyers buy &#8211; the steps they go through, the systems issues they must manage internally, the types of decisions they must make. And learn how the sales model manages merely the last action that buyers take before they adopt a solution. Moving beyond her 7 other highly acclaimed books on her revolutionary Buying Facilitation\u00ae model, her new book goes to the heart of the buying decision, with great examples and a complex case study to teach the model.<\/p>\n<p><strong>Dirty Little Secrets reviews:<\/strong><\/p>\n<p>\u201cBecause of this book, we\u2019ll never be able to go back to the old way of selling. It teaches us how buying decisions are made &#8211; missing from the industry until now. This book is too big to push under the rug: It\u2019s crystal clear and easy to understand, and necessary for any serious sales professional.\u201d<br \/>\nJeff Blackwell, Founder SalesPractice.com<\/p>\n<p>\u201cThis book is a dead-on analysis of how buying decisions get made.\u201d<br \/>\nAnne Miller, author Metaphorically Selling<\/p>\n<p>\u201cSharon Drew has turned traditional sales thinking upside down and has provided a tactical roadmap for sellers to help buyers get the internal buy-in necessary to buy.\u201d<br \/>\nMichael Norton, Founder CanDoGo.com<\/p>\n<p>\u201cDirty Little Secrets takes us inside our buyer&#8217;s decision-making process where we discover factors they need to address prior to buying &#8211; most of them having nothing to do with our solution.\u201d<br \/>\nJill Konrath, author Selling to Big Companies<\/p>\n<p>\u201cRevealing the secret to how people really buy has been untouched&#8230; until now! Dirty Little Secrets delivers powerful insights and practical thinking that transform not only selling but all forms of decision making.\u201d<br \/>\nLee J. Colan, author Sticking to It<\/p>\n<p>\u201cHaving pioneered the new sales paradigm more than two decades ago, Sharon Drew is back with a very human, accessible and powerful approach.\u201d<br \/>\nBritton Manasco, Principal Manasco Marketing Partners<\/p>\n<p>\u201cThis is not a business-as-usual book, but a dramatic change in how we sell. Someday Buying Facilitation\u00ae will be a natural part of our sales process.\u201d<br \/>\nReg Nordman, Managing Partner Rocket Builders<\/p>\n<p>\u201cDirty Little Secrets is a must read for all senior executives: Morgen explains why sales fails and provides deep insight into how customers decide.\u201d<br \/>\nMark Dallmeir, CEO The ROBB Group Holdings<\/p>\n<p>\u201cSharon Drew\u2019s Buying Facilitation\u00ae model is the only approach that manages the off-line decision making. We\u2019ve used her process for 10 years and our revenues have grown consistently. Dirty Little Secrets should be on the desk of every CEO and sales professional.\u201d<br \/>\nJack Hubbard, CEO St. Meyer &amp; Hubbard.<\/p>\n<p>\u201cSocial entrepreneurs and progressives get uncomfortable about sales techniques and wary of \u2018manipulating\u2019 people. Dirty Little Secrets teaches how to serve customers with no persuasion or manipulation &#8211; how to do good, make money and keep integrity intact.\u201d<br \/>\nGil Friend, CEO Natural Logic<\/p>\n\t<form id=\"edd_purchase_3523-2\" class=\"edd_download_purchase_form edd_purchase_3523\" method=\"post\">\n\n\t\t\n\t\t<div class=\"edd_purchase_submit_wrapper\">\n\t\t\t<button class=\"edd-add-to-cart button dark-gray edd-submit\" data-nonce=\"9cfcc9320b\" data-timestamp=\"1775390407\" data-token=\"9f46609886090e7276f11ff4f799539c9a32edfc3a07dabfa6ee87f0f3844b9f\" data-action=\"edd_add_to_cart\" data-download-id=\"3523\" data-variable-price=\"no\" data-price-mode=single data-price=\"9.99\" ><span class=\"edd-add-to-cart-label\">&#36;9.99&nbsp;&ndash;&nbsp;Purchase Ebook<\/span> <span class=\"edd-loading\" aria-label=\"Loading\"><\/span><\/button><input type=\"submit\" class=\"edd-add-to-cart edd-no-js button dark-gray edd-submit\" name=\"edd_purchase_download\" value=\"&#036;9.99&nbsp;&ndash;&nbsp;Purchase Ebook\" data-action=\"edd_add_to_cart\" data-download-id=\"3523\" data-variable-price=\"no\" data-price-mode=single \/><a href=\"http:\/\/buyingfacilitation.com\/blog\/checkout\/\" class=\"edd_go_to_checkout button dark-gray edd-submit\" style=\"display:none;\">Checkout<\/a>\n\t\t\t\t\t\t\t<span class=\"edd-cart-ajax-alert\" aria-live=\"assertive\">\n\t\t\t\t\t<span class=\"edd-cart-added-alert\" style=\"display: none;\">\n\t\t\t\t\t\t<svg class=\"edd-icon edd-icon-check\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t<path d=\"M26.11 8.844c0 .39-.157.78-.44 1.062L12.234 23.344c-.28.28-.672.438-1.062.438s-.78-.156-1.06-.438l-7.782-7.78c-.28-.282-.438-.673-.438-1.063s.156-.78.438-1.06l2.125-2.126c.28-.28.672-.438 1.062-.438s.78.156 1.062.438l4.594 4.61L21.42 5.656c.282-.28.673-.438 1.063-.438s.78.155 1.062.437l2.125 2.125c.28.28.438.672.438 1.062z\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\tAdded to cart\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--end .edd_purchase_submit_wrapper-->\n\n\t\t<input type=\"hidden\" name=\"download_id\" value=\"3523\">\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"edd_action\" class=\"edd_action_input\" value=\"add_to_cart\">\n\t\t\n\t\t\t\t\t<input type=\"hidden\" name=\"edd_redirect_to_checkout\" value=\"1\">\n\t\t\n\t\t\n\t<\/form><!--end #edd_purchase_3523-2-->\n\t\n<h3><\/h3>\n<h3><strong>Sharon Drew recommends this book be purchased<br \/>\ntogether with Buying Facilitation\u00ae<\/strong><\/h3>\n<a href=\"https:\/\/buyingfacilitation.com\/blog\/buying-facilitation-new-way-sell-influences-expands-decisions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft size-full wp-image-52\" src=\"http:\/\/buyingfacilitation.com\/blog\/wp-content\/uploads\/2013\/12\/bf_small.jpg\" alt=\"buying facilitation\" width=\"100\" height=\"150\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>After completing the purchase, you will receive an email with the link(s) to download your purchase(s). Please click the &#8220;Return to Merchant&#8221; button inside PayPal to return to this website. What is stopping you from closing all of the sales you deserve to close? Hint: it&#8217;s not you, not your solution, and not the buyer. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dirty Little Secrets: Why buyers can&#039;t buy and sellers can&#039;t sell and what you can do about it, by Sharon-Drew Morgen - buyingfacilitation.com\/blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/buyingfacilitation.com\/blog\/dirty-little-secrets-why-buyers-cant-buy-and-sellers-cant-sell-and-what-you-can-do-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dirty Little Secrets: Why buyers can&#039;t buy and sellers can&#039;t sell and what you can do about it, by Sharon-Drew Morgen - buyingfacilitation.com\/blog\" \/>\n<meta property=\"og:description\" content=\"After completing the purchase, you will receive an email with the link(s) to download your purchase(s). 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