Why do you think your value proposition is your solution? It’s not. You are. There are many solutions that buyers could choose to effect the change they need for excellence; there are many ways of approaching the problem and seeking the solution. How do they choose one over the other? All websites seem similar. Many […]
Your solution, your marketing, your service all promise your customer something whether it’s stated or not. But do you know the promises you are conveying? Do you know if your marketing, branding, SEO, and sales efforts are consistent with your value proposition? Take a look at your website with fresh eyes. Is it congruent? Consistent […]
Do you know exactly who your competitors are? How many are in your price point, or value point? How do you compete with them in a way that differentiates you? Competing on the value of your solution makes your value proposition seem like everyone else’s, so to be competitive you must go a bit out […]
You think you offer good value. You work hard at making sure your value proposition is professional. Yet you aren’t differentiated from your competitors. Do you know why? Because everyone else in your field is doing the same thing. Here’s how you can differentiate yourself. Make your value proposition your ability to facilitate buyers through […]
If your value proposition is your solution or service, you are not differentiating yourself from your competitors. Why not offer a critical value proposition by helping buyers facilitate the behind-the-scenes issues they must handle before they can buy and help them achieve excellence more efficiently. I’m not talking sales here. Sales places solutions and you […]
What makes you think that your value proposition will close the sale? If I give you the perfect example of one, will it make your buyer buy? Unfortunately, we aren’t there when buyers attempt to put together their Buying Decision Teams, or the management disagrees about the outcome they seek, or the old, beloved vendor […]
