Executing your value proposition

– Posted in: Value Proposition

You think you offer good value. You work hard at making sure your value proposition is professional. Yet you aren’t differentiated from your competitors.

Do you know why? Because everyone else in your field is doing the same thing.

Here’s how you can differentiate yourself. Make your value proposition your ability to facilitate buyers through their behind-the-scenes consensus issues necessary before they can purchase your solution. That will take you out of the competition, help both you and your prospect collaborate easily and quickly, and encourages them to choose your solution more often than the competition.

Your value proposition does not need to be your solution; it can be you. Buying Facilitation® can work with your sales model to enable the private decision and consensus issues buyers must address before they can buy. Adding it to sales makes you a true business partner and relationship manager.

Contact Sharon Drew to hire her as your next keynote speaker. Sharondrew@sharondrewmorgen.com | 512-457-0246

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