{"id":2306,"date":"2015-06-08T15:28:30","date_gmt":"2015-06-08T15:28:30","guid":{"rendered":"http:\/\/buyingfacilitation.com\/blog\/?p=2306"},"modified":"2015-09-17T17:17:40","modified_gmt":"2015-09-17T17:17:40","slug":"help-marketing-know-buyers-well-enough","status":"publish","type":"post","link":"https:\/\/buyingfacilitation.com\/blog\/help-marketing-know-buyers-well-enough\/","title":{"rendered":"Help Marketing Know Buyers Well Enough\u2026"},"content":{"rendered":"

Hi Everyone: I’m sending you something quite different this week; I hope you don’t mind but I find this topic important. My good friend Ardath Albee sent me this note below, asking us to vote for her to receive a grant for something near and dear to my heart: to develop new capabilities for the field of marketing enter the buy path earlier. Please read her sweet note and see if you can get behind this by\u00a0voting<\/a>\u00a0for her. If she wins the grant, I trust that she’ll use the funds to help us all be more successful.<\/p>\n

\"Albee-Ardath-Photo1\"<\/a>Hi Sharon Drew,<\/p>\n

I wonder if you can help. I\u2019m seeking a grant from Chase Small Business in the area you’ve been writing about for decades: facilitating buyer’s pre sales decision making. Since you’ve been the leader in the field, and your readers have been reading your articles on the subject, for years, I thought I’d explain what I’m proposing to do with the funds and your community might find it relevant enough to cast a vote to help my company be considered for the grant.<\/p>\n

My plan is to develop materials, consulting programs, training courses – hopefully with your collaboration – to help the marketing field enter earlier along the buying decision continuum (pre sales) and find the most effective ways to help more buyers buy. You and I have had so many lengthy discussions about the opportunities for marketers on this subject; I believe it’s \u00a0time for marketers to get in front of this process.<\/p>\n

For those in your community who don\u2019t know me, please let them know I\u2019ve been on a crusade for years to help marketers become more relevant with their content marketing and engagement of buyers. To help your community decide if I’m worthy of their vote, here is a link to\u00a0my latest book<\/a>\u00a0on emarketing and my site\u00a0www.marketinginteractions.com<\/a>. I am one of the leaders in the area of content marketing and emarketing; your ideas have helped me to see a new path for marketers to expand their skill sets and effect buying decisions. I believe it’s now time to put the ideas into action, which I’ll be able to do with the funding from this grant.<\/p>\n

Thanks in advance for your help. If my company wins the grant, you and I can get to work on the opportunities we\u2019ve been discussing to help marketers build better relationships with buyers.\u00a0Here is the link for those who want to vote:\u00a0https:\/\/www.missionmainstreetgrants.com\/b\/25545<\/a><\/p>\n

Ardath<\/p>\n

__________<\/p>\n

Sharon Drew Morgen is the developer of\u00a0Buying Facilitation\u00ae<\/a>\u00a0and has written 9 books, including one NYTimes Business bestseller (Selling with Integrity<\/i><\/b><\/a>) and 2 Amazon bestsellers. A sales thought leader since 1985, she trains, consults, speaks to, and designs training for sales professionals in global corporations to facilitate buyers through the pre-sales decisions and steps they must complete prior to making a purchase. She recently published a new book on how to bridge the gap between what’s said and what’s heard: Get\u00a0What?<\/a> Did you really say what I think I heard?<\/i><\/b>\u00a0She can be reached at\u00a0sharondrew@sharondrewmorgen.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hi Everyone: I’m sending you something quite different this week; I hope you don’t mind but I find this topic important. My good friend Ardath Albee sent me this note below, asking us to vote for her to receive a grant for something near and dear to my heart: to develop new capabilities for the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"yoast_head":"\nHelp Marketing Know Buyers Well Enough\u2026 - buyingfacilitation.com\/blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyingfacilitation.com\/blog\/help-marketing-know-buyers-well-enough\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Marketing Know Buyers Well Enough\u2026 - buyingfacilitation.com\/blog\" \/>\n<meta property=\"og:description\" content=\"Hi Everyone: I’m sending you something quite different this week; I hope you don’t mind but I find this topic important. 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