{"id":250,"date":"2013-12-23T16:09:28","date_gmt":"2013-12-23T16:09:28","guid":{"rendered":"http:\/\/buyingfacilitation.com\/blog\/?p=250"},"modified":"2013-12-23T16:12:55","modified_gmt":"2013-12-23T16:12:55","slug":"do-you-need-an-example-of-a-value-proposition","status":"publish","type":"post","link":"https:\/\/buyingfacilitation.com\/blog\/do-you-need-an-example-of-a-value-proposition\/","title":{"rendered":"Do you need an example of a value proposition?"},"content":{"rendered":"

What makes you think that your value proposition will close the sale? If I give you the perfect example of one, will it make your buyer buy?
<\/p>\n

Unfortunately, we aren\u2019t there when buyers attempt to put together their Buying Decision Teams, or the management disagrees about the outcome they seek, or the old, beloved vendor shows up with a partial solution. When managers fight or old vendors show up, our value proposition is useless.
<\/p>\n

Let\u2019s think of it in a new way. What if our real value to our customers is to help them navigate through the shenanigans that they must address behind-the-scenes to enable them to buy? What if our real value is not to be a relationship manager or trusted adviser focused on solutions but to help buyers address the internal issues they must handle outside of our purview? It\u2019s possible, but not with sales.
<\/p>\n

Buying Facilitation\u00ae is an adjunct to the sales model that addresses the hidden issues buyers have to handle to get the consensus and buy-in necessary for them to make a change. Because purchasing a solution goes well beyond choosing one product over another \u2013 and we sit and wait in the shadows while they tackle these political, relationship-based, internal issues. By adding Buying Facilitation\u00ae to your sales skills, you can be of greater value than any other sales professional they\u2019ll meet.

\nFor interest or questions, contact Sharon Drew<\/a>. <\/p>\n

We have a brand new facebook page just for Buying Facilitation\u00ae. Please check it out<\/strong><\/a> and give us a like.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

What makes you think that your value proposition will close the sale? If I give you the perfect example of one, will it make your buyer buy? Unfortunately, we aren\u2019t there when buyers attempt to put together their Buying Decision Teams, or the management disagrees about the outcome they seek, or the old, beloved vendor […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\nDo you need an example of a value proposition? - buyingfacilitation.com\/blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/buyingfacilitation.com\/blog\/do-you-need-an-example-of-a-value-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do you need an example of a value proposition? - buyingfacilitation.com\/blog\" \/>\n<meta property=\"og:description\" content=\"What makes you think that your value proposition will close the sale? 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