{"id":453,"date":"2014-02-06T19:36:24","date_gmt":"2014-02-06T19:36:24","guid":{"rendered":"http:\/\/buyingfacilitation.com\/blog\/?p=453"},"modified":"2014-03-07T21:26:49","modified_gmt":"2014-03-07T21:26:49","slug":"how-to-differentiate-yourself-with-your-value-proposition","status":"publish","type":"post","link":"https:\/\/buyingfacilitation.com\/blog\/how-to-differentiate-yourself-with-your-value-proposition\/","title":{"rendered":"How to differentiate yourself with your Value Proposition"},"content":{"rendered":"

If your value proposition is your solution or service, you are not differentiating yourself from your competitors. Why not offer a critical value proposition by helping buyers facilitate the behind-the-scenes issues they must handle before they can buy and help them achieve excellence more efficiently.<\/p>\n

I\u2019m not talking sales here. Sales places solutions and you all do a great job understanding needs and matching solutions to needs. But when you only focus on a sale – on content, service, presentations, pitches, making appointments – you have no idea (outside of guesswork) what needs to happen for buyers to be internally ready to buyand<\/span> you end up waiting for prospects to close.<\/span><\/p>\n

Do they recognize everyone who must be on their Buying Decision Team? What departments or other folks need to be involved who must agree to a purchase? Until or unless everyone and everything that will be effected by a new solution buys in to change \u2013 regardless of the need\/solution match \u2013 they will not buy. And unfortunately, as an outsider, you will never understand the extent or specifics of what\u2019s going on. Sales does<\/span> not handle this level of non-solution involvement. Buying Facilitation\u00ae does.<\/span><\/p>\n

Using Buying Facilitation\u00ae it\u2019s possible to teach buyers how to bring together the right people and manage the pre-purchase\/systemic change. They have to do it before they buy anyway \u2013 it\u2019s what we sit and wait for them to do. So you can either sit and wait, or take an active role as a facilitator and consultant \u2013 a real Relationship Manager \u2013 and become an important part of their decision making and change. Offer your facilitation capability as your value proposition and close a lot more sales a lot sooner.<\/p>\n

Contact Sharon Drew<\/a> for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"

If your value proposition is your solution or service, you are not differentiating yourself from your competitors. Why not offer a critical value proposition by helping buyers facilitate the behind-the-scenes issues they must handle before they can buy and help them achieve excellence more efficiently. I\u2019m not talking sales here. Sales places solutions and you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\nHow to differentiate yourself with your Value Proposition - buyingfacilitation.com\/blog<\/title>\n<meta name=\"description\" content=\"If your value proposition is your solution or service, you are not differentiating yourself from your competitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyingfacilitation.com\/blog\/how-to-differentiate-yourself-with-your-value-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to differentiate yourself with your Value Proposition - 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