What if you could program your unconscious brain to enable new behavior generation whenever you wanted?

  • Have you ever tried using willpower, discipline, visualizations, or behavior mod to change a behavior?
  • Have your efforts to change yourself, or your credible data chosen to motivate change in others, failed?
  • Are you aware it’s not possible to change behaviors by trying to change a behaviors – but it’s always possible to generate new ones?

Sharon Drew Morgen, noted author, original thinker and visionary, has developed a new program called

The How of Change

a hands-on learning through the physiology of transformation
5-session 5 hour video training program

that isolates the specific brain functions to develop new synapses and teaches learners how to generate new behaviors at will.

The problem is not that you’re failing in your attempts to change; you’ve merely been going about it the wrong way. Old behaviors and habits are hardwired into your brain’s synapses, triggered by electrical impulses that lead you down familiar pathways. And The How of Change™ will guide you, step by step, through a unique process to get to the route of change.

You will end up with new habits, new behaviors, and new choices.

For the past 40 years, Sharon Drew has modeled each element of how our brain generates change and choice, developing change facilitation models now used globally to support influencers and change agents. She has trained over 100,000 sales folks, coaches, and leaders in Buying Facilitation®, teaching the skills – the how – of generating change and choice.

Now, Sharon Drew offers new material to teach you HOW to make your unconscious brain conscious to generate the actions you desire. Using a hands on format, she will lead learners to design new neural pathways to generate new actions, and avoid resistance, struggle, or disruption.


Here is an illustration of Sharon Drew’s new material on behavior:

This program will benefit:

  • leaders involved in managing change and new implementations,
  • anyone seeking to permanently change problematic habits, (i.e. weight loss, smoking cessation),
  • anyone seeking to generate new choices or behaviors at will,
  • healthcare providers, coaches, seeking to instill permanent change in clients.

Using a wholly new model, Sharon Drew will put you inside your brain, into your unconscious, and make it conscious in a way that can be replicated in any situation. As an innovator for decades, she has made it possible for us all to change.


The How of Change

a hands-on learning through the physiology of transformation
5-session 5 hour video training program

  • What are behaviors? What do they represent? How do they get generated?
  • The physiology of behavior: how your brain regulates what you do.
  • Why you can’t change a behavior by changing a behavior.
  • What is change? What is a habit? And why there are no bad habits.
  • Filters and risk: how your unconscious assessments of risk determine outcomes.
  • How to make the unconscious conscious: consciously formulating behaviors.
  • Trial loops: how your unconscious weights risk, acquires knowledge, and buys in to new behaviors.
  • Documenting the flow: the physiology change, from initial cue through to behavior generation.
  • Using “Self” and “Observer” as diagnostic tools.
  • Capturing the ‘how’: how you unconsciously determine your successful vs. disappointing behaviors.
  • How your identity and beliefs, filter risk, and impede or embrace change.
  • Trial loops: acquiring new information, practicing, and weighting new capability.
  • Managing unconscious triggers: how your cues signal your brains to action – good and bad.
  • Systems Congruence and Homeostasis: why and how your brain fights to maintain the status quo.
  • The role of your unconscious systems, and how they protect you.
  • Beliefs: the filter that weights risks and safeguards your identity.
  • Hierarchy of Beliefs: how you prioritize and weight your principles, morals, and convictions.
  • Bad habits don’t start off as bad habits: how to impede unsuccessful habits and generate new behaviors.
  • How you create your own resistance and sabotage; how to recognize it early and avoid it.
  • Charting your effective vs. less effective habits: identifying how your brain chose your actions.
  • Managing your hierarchy of beliefs: choosing the best filters to enable and scale new behavior/habit formation.
  • How your unconscious causes self-sabotage and resistance, and how to avoid it.
  • Test the cues, words, and filters that initiate successful goals and habits.
  • Complete a flow chart populating it with your own effective elements to generate new behaviors and habits.
  • Design a scalable flow chart to successful outcomes.
  • Using your flow chart for new motivations, behaviors, habits, or learning.
  • Test new goals: choosing best motivations, beliefs and identity filters, and learning modality.


Click here to view The How of Change™ Course sample.



“When I was given the chance to sample Sharon Drew Morgen’s How of Change course, I assumed it might be just be yet another program that deals with surface level change and doesn’t last. However, I was wrong. This course has changed my life.

“It was hard work and time consuming (not a quick fix), but I was in a place where I really wanted change so it was worth it to me. And I learned so much through this course. Not only have I come away with lasting change, but with a blueprint for change that I can use with every decision I make for the rest of my life!

“The depth and originality of the material was fascinating. I’ve never experienced anything like it. When I read that it was ‘original’ material, I didn’t really understand what that meant. But this program actually taught me how to get into my brain and create new circuits that caused new behaviours, and gave me a blueprint to use for the rest of my life.

“If  you’re willing to put in the time and effort needed for lasting change,  I can highly recommend this course, it’s worth every penny.” Rachel Schofield

“How often have your change efforts failed? I love reading Sharon Drew Morgen’s insights, wisdom in this area. She is absolutely brilliant bringing non status quo effective change methods to the table. Be sure to follow Sharon Drew if you truly want impact.” Dr. Thomas Dahlberg

“I’ve never experienced anything like this before. I now know exactly how I’ve unconsciously caused my own success and failures, and how my brain makes choices for me.  In this program I’ve been given the tools to be able to intervene and make conscious choices for myself.” Biz Burnette

“This is a deep dive into how we unconsciously generate our behaviors and how to make conscious choices to generate the exact ones we want. I never knew this was possible. Now I know why I have made bad decisions and how I ended up with bad habits. But now I have the tools to change my brain to get the outcomes I want. Why didn’t anyone teach me this before?” Nhadine Gardner

“I originally resisted this program because Sharon Drew said we’d be working with my unconscious brain stuff and I thought it would be boring. And yes, Sharon Drew took me into my brain. But it was so exciting, and Sharon Drew made it such fun that I couldn’t wait to take the next ones so I could keep learning. In this program I eventually charted my own path through my unconscious so I could generate successful behaviors consciously. Who knew!” Kim Swensen

“Where has Sharon Drew been all my life? I’ve always tried to change my behaviors by trying to change my behaviors, and now I know why I failed and what to do instead. And after trying to years to lose weight, Sharon Drew taught me how to develop new synapses that make me, and keep me, a healthy person for life at my optimal weight. And I can use the new model to achieve whatever I want. I never realized how much fun I could have reorganizing my brain.” Jessica Coons

“Sharon Drew helped me decod my brain and how I make unconscious choices. This is so far beyond anything I even knew was possible – she actually went into the ‘how’ of what my brain does unconsciously and what I can do to make the conscious choices to achieve the behaviors and habits I want to get. I’ll be able to use my new tool for the rest of my life. Thank you Sharon Drew.” Bridget Bayer

“I was a skeptic. When she told me she could teach me how to create a personal road map to have success any time I wanted to do anything new, or easily construct a new habit that succeeds, I resisted. I was wrong to doubt her. The change model she’s come up with is unique, the information gave me knowledge I never even thought of before, and I indeed developed a model for excellence. I love this stuff.” Corregan Brown

“You’ve probably new met anyone like Sharon Drew Morgen. I haven’t. She is absolutely brilliant in how she understands the working of the brain. Her style is nonconforming. You might think, “Wow, what’s going on.” Just know she is fully committed to your personal growth, and when you follow your teachings you’ll be amazed. She’s spent her career working within corporations achieving bold results, and how Sharon Drew’s focus is on you.” Pete Bissonnette, CEO Learning Strategies, Partner for How of Change

Read More

The How of Change

a hands-on learning through the physiology of transformation
5-session 5 hour video training program


The program is $500.
Call or email Sharon Drew directly with questions.
sharondrew@sharondrewmorgen.com  • (512) 771-1117

Back to Landing Page