Your solution, your marketing, your service all promise your customer something whether it’s stated or not. But do you know the promises you are conveying? Do you know if your marketing, branding, SEO, and sales efforts are consistent with your value proposition?

Take a look at your website with fresh eyes. Is it congruent? Consistent with your brand? If you say your value proposition is good service, is there any way of knowing that from your site? If you claim to be the best at something, what is the expression of that in your marketing? I recently went to a site that promoted a speaker as a thought leader. Most of the pictures on her site were stock shots of god-knows-who. The video of her was less than authentic or professional. She didn’t inspire confidence. She didn’t make good on her promise.

And how many of us even know what our promise is? Or even if our branding is a consistent demonstration of our value proposition. Large companies like Harley Davidson and Coca Cola do it well. Do you?

Your value proposition is a promise between your company and your buyers. Make sure it’s consistent throughout all of your marketing, SEO, and sales. If your value proposition shows up as just another way to sell, you have lost a great opportunity to differentiate yourself.

Call me if you would like me to speak to your on this topic for your group or organization.